Good morning from #hamr shackadelic zone where anticipation is building for a little weekend time in the operator's chair. Currently, outside the shack sliding door, blazing sunny sky with a temperature expected to peak in the high seventies. We're experiencing, as new's reports suggest, very dry conditions resulting from a near moisture free winter including a severe moisture deficit in the Sierra Mountain range.
On the other hand, tweet doesn't imply endorsement and DX Engineering is another example of #hamr business operators who are going to the granular social media level. As I've mentioned before, it isn't enough to have and maintain a stable of followers, instead, engagement is the currency that may convert into real world business transactions.
Furthermore, granular also equates into reading your follower's profile, at the minimum you gain insight into who are your customers such as commenting on my service in the U.S. Air Force in addition to favorite activities that may reach beyond ham radio.
The Dayton weekend is approaching and having a solid social media strategy would build future brand loyalty while reaching those who aren't attending. It may not seem worth it in the moment as the cash register rings however there is a different future awaiting all of us five to ten years down the road.
73 from the shackadelic near the beach.