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VE3WDM (Mike): Where does the money come from???

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For some time now there has been a rumour of a new radio coming out from Kenwood.
In Japan Kenwood is anouning a new addition to the family of radios. They are saying the TS990S will be released Feb 2013.  It's a great radio with many features and great specs...but it comes with a very steep price tag.....9,138.78. I am just not sure how folks come up with the cash for rigs like this.

View of the TTF on the TS 990S
For more spec'sTS 990S
Independent DSP filtering for each receiver
7 inch TTF display
3.5 inch TTF sub display
independent receivers
Updates via the internet

Below are some rigs with similar spec's and price tag to boot.
IC 7800
200 watts
independent receivers
7 inch TTF screen
12,500
FTDX 9000D
Has a TTF 6.5 inches
200 watts
Sub receiver
10,900
Of these and other companies who offers rigs under 2,000

Yasue has 5 HF radio's under 2,000 and 9 rigs above, Icom has 4 rigs under 2,000 and 4 rigs over. (not including IC 7100 as it's not out yet) Kenwood has 5 under 2,000 and one above. Ten Tec 4 rigs under 2,000 and 2 rigs over. As for Elecraft 2 rigs under 2,000 and no rigs over 2,000 ( I did not include the kit rigs as with Ten Tec as well)  Lets not forget Flex radio they have 2 rigs under 2,000 and 3 over 2,000 this includes the just released 6500 and 6700 series rigs. The market for Amateur radios under 2,000 is fairly decent but that still is a steep price for a rig. Lets not forget with a lot of these radios there are extras that may have to be purchased to have the rig you want. So just as there are Roll Royce and Bentley's so there are also the high end radio gear and they must sell  or they would not produce them.



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